정기학술대회
학술활동
정기학술대회
[SBS, 한국방송공사 후원] 가을철 정기 학술 대회 'Consumer Response to Crisis'
2014-07-16 10:10:59
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head: INVOLVEMENT, CRISIS Consumer Response to Crisis: Exploring the Concept of Involvement in Mattel’s Product Recalls Yoonhyeung Choi, Ph.D. Hanyang Unviersity Ying-Hsuan Lin, M.A. PRIME Research Correspondence to: Yoonhyeung Choi, Ph.D. Assistant Professor Department of Public Relations Hanyang University Ansan, Korea Voice: 031.400.5423 Email: yoonhyeung@hanyang.ac.kr |